With the launch of its new Freeze-Dried Coffee range, Beany Day needed packaging that could introduce a new product category while remaining true to the brand customers already recognised. The challenge was to communicate quality, convenience, and a premium coffee experience in a format designed to stand out on both digital shelves and retail displays. We partnered with Beany Day to design packaging that balanced strong shelf presence with brand consistency. Through considered typography, a refined visual hierarchy, and a packaging system tailored to the new product line, we created an identity that clearly differentiates the range while reinforcing trust and recognition across the growing Beany Day portfolio.