The Samosa Project set out to give a familiar Indian favourite a fresher, more contemporary identity. Built around baked samosas and a health-conscious approach to street food, the brand needed to feel energetic and approachable while creating a distinctive presence in a crowded food market. We partnered with The Samosa Project to develop a bold brand identity and packaging system that could carry the concept across the food truck, takeaway experience, and everyday customer interactions. From the logo and vibrant colour system to the packaging, graphics, and branded touchpoints, we created a flexible identity that gives the brand strong recognition while leaving room to expand its menu and presence.